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Sports Betting SEO Power Rankings
This leaderboard highlights domains currently ranking on page one of Google for our top 100 non-branded Sports Betting keywords, curated for commercial impact and FTD potential. Updated monthly to reflect real search results.
Overall winner
William Hill
65
Difference from last month
+
5
BIGGEST GAINER
Ladbrokes
35
Difference from last month
+
18
15
Difference from last month
-9
BIGGEST LOSER
OLBG
DoMAIN
Top 10 kws
last month
Change
| Domain | Top 10 KWs | Last Month | Change |
|---|---|---|---|
| sports.williamhill.com | 65 | 60 | 5 |
| www.oddschecker.com | 63 | 66 | -3 |
| www.paddypower.com | 52 | 51 | 1 |
| skybet.com | 47 | 52 | -5 |
| www.betfred.com | 44 | 47 | -3 |
| www.ladbrokes.com | 35 | 17 | 18 |
| www.unibet.co.uk | 33 | 32 | 1 |
| www.betfair.com | 28 | 27 | 1 |
| www.betvictor.com | 25 | 28 | -3 |
| www.bet365.com | 24 | 22 | 2 |
| www.racingpost.com | 24 | 25 | -1 |
| www.coral.co.uk | 23 | 16 | 7 |
| www.grosvenorcasinos.com | 21 | 17 | 4 |
| www.newbettingsites.uk | 21 | 21 | 0 |
| www.boylesports.com | 21 | 24 | -3 |
| sport.netbet.co.uk | 19 | 16 | 3 |
| www.nongamstopbets.uk.com | 17 | 0 | 17 |
| www.bestbettingsites.co.uk | 17 | 19 | -2 |
| www.freebets.com | 17 | 21 | -4 |
| www.olbg.com | 15 | 24 | -9 |
| www.ukbettingsitesnotongamstop.eu.com | 12 | 0 | 12 |
| www.reddit.com | 11 | 9 | 2 |
| www.888sport.com | 11 | 16 | -5 |
| 7bet.co.uk | 10 | 8 | 2 |
| www.mrplay.com | 10 | 9 | 1 |
| www.talksportbet.com | 10 | 11 | -1 |
| gg.co.uk | 9 | 3 | 6 |
| promos.skybet.com | 9 | 6 | 3 |
| www.sportinglife.com | 9 | 7 | 2 |
| www.top100bookmakers.com | 9 | 9 | 0 |
| www.betgoodwin.co.uk | 9 | 15 | -6 |
| talksport.com | 8 | 7 | 1 |
| www.livescorebet.com | 8 | 11 | -3 |
| www.transfermarkt.co.uk | 7 | 4 | 3 |
| www.thejockeyclub.co.uk | 7 | 7 | 0 |
| www.parimatch.co.uk | 6 | 4 | 2 |
| www.equestrianteamgbr.co.uk | 6 | 5 | 1 |
| smarkets.com | 6 | 5 | 1 |
| www.admiralcasino.co.uk | 6 | 6 | 0 |
| matchedbettingblog.com | 6 | 8 | -2 |
| www.betmgm.co.uk | 6 | 9 | -3 |
| www.independent.co.uk | 6 | 9 | -3 |
| uk-betting-sites-list.co.uk | 5 | 0 | 5 |
| www.betus.com.pa | 5 | 2 | 3 |
| starsports.bet | 5 | 2 | 3 |
| bettingsites.co.uk | 5 | 3 | 2 |
| www.betselect.co.uk | 5 | 3 | 2 |
| www.bbc.com | 5 | 4 | 1 |
| betting.betfair.com | 5 | 4 | 1 |
| www.sportytrader.com | 5 | 4 | 1 |
| www.bwin.com | 5 | 4 | 1 |
| www.ballycasino.co.uk | 5 | 5 | 0 |
| www.mobilewins.co.uk | 5 | 5 | 0 |
| www.betano.co.uk | 5 | 6 | -1 |
| www.sbo.net | 5 | 6 | -1 |
| bartonrouge.co.uk | 4 | 0 | 4 |
| betway.com | 4 | 1 | 3 |
| polymarket.com | 4 | 4 | 0 |
| www.europe-consommateurs.eu | 4 | 4 | 0 |
| dragonbet.co.uk | 4 | 5 | -1 |
| betting-sites-best.co.uk | 3 | 0 | 3 |
| www.compare.bet | 3 | 0 | 3 |
| www.olympics.com | 3 | 1 | 2 |
| getsbk.com | 3 | 2 | 1 |
| www.virginbet.com | 3 | 2 | 1 |
| www.32red.com | 3 | 6 | -3 |
| kwiff.com | 2 | 0 | 2 |
| www.justbookies.com | 2 | 0 | 2 |
| www.vcl.org.uk | 2 | 0 | 2 |
| smartbettingguide.com | 2 | 0 | 2 |
| sport.netbet.com | 2 | 0 | 2 |
| www.paralympic.org | 2 | 0 | 2 |
| thunderpick.io | 2 | 1 | 1 |
| play.google.com | 2 | 1 | 1 |
| en.wikipedia.org | 2 | 2 | 0 |
| www.squawka.com | 2 | 2 | 0 |
| www.bettingodds.com | 2 | 2 | 0 |
| www.grandnational.org.uk | 2 | 2 | 0 |
| motivateeast.co.uk | 2 | 2 | 0 |
| www.gamblingcommission.gov.uk | 2 | 3 | -1 |
| www.bet442.co.uk | 2 | 3 | -1 |
| news.bet365.com | 2 | 3 | -1 |
| www.partycasino.com | 2 | 4 | -2 |
| www.lottoland.co.uk | 2 | 4 | -2 |
| yougov.co.uk | 1 | 0 | 1 |
| cheltenham.attheraces.com | 1 | 0 | 1 |
| fitzdares.com | 1 | 0 | 1 |
| www.dogstrustholidays.co.uk | 1 | 0 | 1 |
| www.electoralcalculus.co.uk | 1 | 0 | 1 |
| www.timeform.com | 1 | 0 | 1 |
| www.entaingroup.com | 1 | 0 | 1 |
| www.arenaracingcompany.co.uk | 1 | 0 | 1 |
| www.pokerstars.com | 1 | 0 | 1 |
| www.flashscore.co.uk | 1 | 0 | 1 |
| bettingapps.uk.com | 1 | 0 | 1 |
| www.bettingexpert.com | 1 | 0 | 1 |
| www.spreadex.com | 1 | 0 | 1 |
| www.thepunterspage.com | 1 | 0 | 1 |
| www.top10sportsbettingsites.co.uk | 1 | 0 | 1 |
| www.gamblinginsider.com | 1 | 0 | 1 |
| bettingandgamingcouncil.com | 1 | 0 | 1 |
| www.greatbritishracing.com | 1 | 0 | 1 |
| www.puntit.co.uk | 1 | 0 | 1 |
| wrestlingbetting.co.uk | 1 | 0 | 1 |
| vegas.williamhill.com | 1 | 0 | 1 |
| mybettingsites.co.uk | 1 | 0 | 1 |
| www.latestbettingoffers.co.uk | 1 | 0 | 1 |
| esportsbet.io | 1 | 0 | 1 |
| blog.betway.com | 1 | 0 | 1 |
| northwoodbrooms.cn.com | 1 | 0 | 1 |
| ghanasoccernet.com | 1 | 0 | 1 |
| esportsinsider.com | 1 | 0 | 1 |
| www.cheltenhambettingoffers.com | 1 | 0 | 1 |
| playbet.net | 1 | 0 | 1 |
| www.betshoot.com | 1 | 0 | 1 |
| gamequitters.com | 1 | 1 | 0 |
| www.aceodds.com | 1 | 1 | 0 |
| www.protipster.com | 1 | 1 | 0 |
| www.sportus.com | 1 | 1 | 0 |
| kalshi.com | 1 | 1 | 0 |
| livescoregroup.com | 1 | 1 | 0 |
| footyaccumulators.com | 1 | 1 | 0 |
| www.freesupertips.com | 1 | 1 | 0 |
| www.gambling.com | 1 | 1 | 0 |
| walkingfootballworld.com | 1 | 1 | 0 |
| www.goal.com | 1 | 1 | 0 |
| extra.bet365.com | 1 | 1 | 0 |
| www.golfbettingsystem.co.uk | 1 | 1 | 0 |
| electionbettingodds.com | 1 | 1 | 0 |
| registers.gamblingcommission.gov.uk | 1 | 1 | 0 |
| www.playojo.com | 1 | 1 | 0 |
| casino.betfair.com | 1 | 1 | 0 |
| mrfixitstips.co.uk | 1 | 1 | 0 |
| www.racingtv.com | 1 | 1 | 0 |
| www.kickoff.co.uk | 1 | 1 | 0 |
| www.sportsgambler.com | 1 | 1 | 0 |
| casino.netbet.co.uk | 1 | 1 | 0 |
| www.mightytips.com | 1 | 1 | 0 |
| bookiesbonuses.com | 1 | 1 | 0 |
| news.paddypower.com | 1 | 1 | 0 |
| news.williamhill.com | 1 | 1 | 0 |
| www.transfermarkt.com | 1 | 2 | -1 |
| betting.bet | 1 | 2 | -1 |
| www.durhamccc.co.uk | 1 | 2 | -1 |
| uk.trustpilot.com | 1 | 2 | -1 |
| www.politicalbetting.com | 1 | 2 | -1 |
| www.live-darts.com | 1 | 2 | -1 |
| www.betuk.com | 1 | 2 | -1 |
| www.10bet.co.uk | 1 | 2 | -1 |
| ggbet.co.uk | 1 | 2 | -1 |
| andysbetclub.co.uk | 1 | 3 | -2 |
| tote.co.uk | 1 | 3 | -2 |
| www.tiktok.com | 1 | 4 | -3 |
Show all
Use this data to understand which domains gained or lost ground, and how the search landscape is shifting over time.
Why it pays to stay updated
Sports betting is one of the most competitive search verticals in iGaming. Our monthly updates let you track who’s building dominance, who’s slipping, and how the market is shifting based on real performance.
Explore other categories
Check out the latest leaderboards
for Online Casino and Bingo,
or browse previous months in our archive.
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