Services
Paid Social
Paid social advertising focused on efficient acquisition, controllable scale, and measurable performance across major social platforms.
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What this is?
We help in-house teams plan, launch, and optimise paid social activity to drive acquisition and support broader performance marketing goals.
Our paid social work prioritises learning, efficiency, and outcomes, not just reach or impressions.
Where this fits
This service sits within our Performance Marketing & Acquisition capability and works alongside paid search and organic channels to scale demand efficiently.
What we focus on
Audience strategy and platform alignment
Creative testing and performance iteration
Cost control, scaling, and signal quality
Relevant results
–41%
reduction in CPA across scaled accounts
Improved downstream performance when paired with search
+52%
increase in qualified acquisition volume
Paid social audit. Where the opportunities are
We can run a full paid social audit across platforms.
What we need
NDA signed
Access to paid social ad accounts and reporting
45–60 minute call to review findings
What you get
3x
We typically identify efficiency gains or scalable opportunities that outweigh the cost of the audit through improved targeting, stronger creative signals, and better budget allocation within the first three months.
Based on case studies across Vega Gibraltar clients.
Who this is for
In-house teams investing in paid social acquisition
Brands looking to scale performance without losing control of costs
Delivered as part of a broader search and performance marketing strategy.