App Store Optimisation focused on discoverability, conversion, and sustainable app growth across iOS and Android.

What this is?

We help in-house teams improve app visibility and conversion in the App Store and Google Play by aligning metadata, creative assets, and user signals with real search behaviour.

Our ASO work is designed to support acquisition and retention, not just rankings.

Where this fits

This service sits within our Search & Organic Growth capability and complements SEO and paid acquisition by improving efficiency at the point of install.

What we focus on

Keyword strategy and metadata optimisation

Store listing conversion and creative testing

Ratings, reviews, and performance signals

Relevant results

+27%

increase in store page conversion rate

Measurable reduction in CPI when paired with paid media

+34%

uplift in organic installs

ASO audit. Where the opportunities are

We can run a full ASO audit across iOS and Android.

What we need

NDA signed

Access to App Store Connect and Google Play Console

45–60 minute call to review findings

What you get

We typically identify ASO opportunities that outweigh the cost of the audit through improved conversion, stronger keyword coverage, and increased organic installs within the first three months.

Based on case studies across Vega Gibraltar clients.

Who this is for

In-house teams responsible for app growth and performance

Brands where app installs are a core acquisition channel

Delivered as part of a broader search and performance marketing strategy.