Services
Paid Search
Paid search management focused on efficient acquisition, controllable scale, and measurable performance outcomes.
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What this is?
We help in-house teams plan, run, and optimise paid search activity across high-intent platforms, with a clear focus on acquisition efficiency and commercial return.
Our paid search work is designed to support growth targets, not just spend delivery.
Where this fits
This service sits within our Performance Marketing & Acquisition capability and works closely with organic search to maximise demand capture and efficiency.
What we focus on
Account structure and intent coverage
Budget efficiency and CPA control
Continuous testing and optimisation
Relevant results
–72%
reduction in CPA across mature accounts
+41%
increase in acquisition volume without budget inflation
+28%
improvement in blended search efficiency
Paid search audit. Where the opportunities are
We can run a full paid search audit of your account and activity.
What we need
NDA signed
Access to paid search accounts and reporting
45–60 minute call to review findings
What you get
3x
We typically identify efficiency gains or acquisition opportunities that outweigh the cost of the audit through wasted spend reduction, structure improvements, or smarter intent coverage within the first three months.
Based on case studies across Vega Gibraltar clients.
Who this is for
In-house teams managing significant paid search budgets
Brands where acquisition efficiency and scale both matter
Delivered as part of a broader search and performance marketing strategy.