Sports Betting SEO Power Rankings in May 2025

This monthly snapshot captures the state of SEO rankings for Sports Betting at the beginning of May. It’s based entirely on non-branded, high-intent keywords proven to drive FTDs.

Visibility Rankings for May 2025

Overall winner

William Hill

76
Difference from last month
+

BIGGEST GAINER

Difference from last month
+
Difference from last month

BIGGEST LOSER

DoMAIN

Top 10 kws

last month

Change

sports.williamhill.com 76
www.paddypower.com 73
www.oddschecker.com 70
sports.ladbrokes.com 58
www.olbg.com 49
www.betfred.com 45
m.skybet.com 43
www.betfair.com 36
www.racingpost.com 35
www.boylesports.com 27
www.newbettingsites.uk 25
www.freebets.com 24
www.betvictor.com 23
sports.coral.co.uk 19
www.transfermarkt.com 17
www.888sport.com 17
www.independent.co.uk 17
www.bet365.com 16
www.newbettingoffers.co.uk 14
talksport.com 13
www.unibet.co.uk 13
www.bet442.co.uk 12
betting.betfair.com 9
bettingsites.ltd.uk 9
mybettingsites.co.uk 8
www.gamblingcommission.gov.uk 8
en.wikipedia.org 8
sports.bwin.com 7
www.telegraph.co.uk 7
betgoodwin.co.uk 6
www.williamhill.com 6
www.sportinglife.com 6
sport.netbet.co.uk 6
extra.bet365.com 5
www.goal.com 5
www.ispo.com 5
www.reddit.com 5
gg.co.uk 5
www.talksportbet.com 5
www.oddsportal.com 5
www.bestbettingsites.co.uk 5
uk.trustpilot.com 5
www.whichbookie.co.uk 4
www.gambling.com 4
www.betuk.com 4
www.thejockeyclub.co.uk 3
www.sportsgambler.com 3
www.matchbook.com 3
sports.sportingbet.com 3
www.squawka.com 3
stake.com 3
bettingsites.co.uk 3
betway.com 3
www.betdaq.com 3
www.freesupertips.com 3
www.timeform.com 2
andysbetclub.co.uk 2
promos.paddypower.com 2
www.cbssports.com 2
polymarket.com 2
ggbet.co.uk 2
shoplocator.williamhill 2
www.soccerbase.com 2
www.top100bookmakers.com 2
www.theguardian.com 2
www.livescorebet.com 2
www.bbc.co.uk 2
www.politicalbetting.com 2
www.10bet.co.uk 2
onefootball.com 2
thesecuritycompany.com 2
www.grand-national-guide.co.uk 2
kalshi.com 2
www.nbcnews.com 2
www.sportytrader.com 2
www.oddstrader.com 2
www.protipster.com 1
www.bettingexpert.com 1
footballbettingtips.org 1
www.askgamblers.com 1
roulette77.co.uk 1
www.telemediaonline.co.uk 1
www.top10sportsbettingsites.co.uk 1
www.bettingodds.com 1
www.888casino.com 1
www.aceodds.com 1
casino.guru 1
betting.bet 1
scorebet.et 1
eurovisionworld.com 1
matchedbettingblog.com 1
www.thepunterspage.com 1
mrfixitstips.co.uk 1
www.thesun.co.uk 1
golfodds.com 1
electionbettingodds.com 1
www.ladbrokes.com 1
bookies.com 1
www.247roulette.org 1
www.livescore.com 1
wizardofodds.com 1
www.birmingham.ac.uk 1
www.vegasslotsonline.com 1
www.si.com 1
tennisinsight.com 1
www.sportsbookreview.com 1
www.dimers.com 1
play.google.com 1
betradar.com 1
www.life-pilot.co.uk 1
www.betconnect.com 1
dictionary.cambridge.org 1
news.paddypower.com 1
bookiesbonuses.com 1
www.golfbettingsystem.co.uk 1
smarkets.com 1
www.grandnational.org.uk 1
bonuscodebets.co.uk 1
www.attheraces.com 1
www.compare.bet 1
livescoregroup.com 1
www.sbat.com 1
roulette-simulator.info 1
www.equestrianteamgbr.co.uk 1
www.online-stopwatch.com 1
www.racingtv.com 1
www.casino.org 1
www.cheltenhambettingoffers.com 1
www.roulettesimulator.net 1
www.flashscore.co.uk 1
www.playngo.com 1
www.beatingbetting.co.uk 1
www.playojo.com 1
caanberry.com 1
www.businessinsider.com 1
www.politico.eu 1
www.pinnacle.com 1
footyaccumulators.com 1
tenngrand.com 1
games.paddypower.com 1
scores24.live 1
www.esports.net 1
www.legalsportsreport.com 1
www.coral.co.uk 1
www.virgingames.com 1
Show all

Use this data to understand which domains gained or lost ground, and how the search landscape is shifting over time.

Why it pays to stay updated

Sports betting is one of the most competitive search verticals in
iGaming. Our monthly updates let you track who’s building dominance, who’s slipping, and how the market is shifting based on real performance.

Explore other categories

Check out the latest leaderboards
for Online Casino and Bingo,
or browse previous months in our archive.

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