Sports Betting SEO Power Rankings in June 2025

This monthly snapshot captures the state of SEO rankings for Sports Betting at the beginning of June. It’s based entirely on non-branded, high-intent keywords proven to drive FTDs.

Visibility Rankings for June 2025

Overall winner

William Hill

77
Difference from last month
+
1

BIGGEST GAINER

talkSport

19
Difference from last month
+
6
17
Difference from last month
-6

BIGGEST LOSER

Betvictor

DoMAIN

Top 10 kws

last month

Change

sports.williamhill.com 77 76 1
www.paddypower.com 77 73 4
www.oddschecker.com 69 70 -1
sports.ladbrokes.com 60 58 2
www.olbg.com 51 49 2
www.betfred.com 45 45 0
m.skybet.com 42 43 -1
www.racingpost.com 38 35 3
www.betfair.com 32 36 -4
www.boylesports.com 26 27 -1
www.newbettingsites.uk 25 25 0
www.freebets.com 23 24 -1
sports.coral.co.uk 19 19 0
talksport.com 19 13 6
www.betvictor.com 17 23 -6
www.transfermarkt.com 17 17 0
www.bet442.co.uk 15 12 3
www.888sport.com 14 17 -3
www.unibet.co.uk 14 13 1
www.bet365.com 13 16 -3
www.independent.co.uk 12 17 -5
www.newbettingoffers.co.uk 12 14 -2
betting.betfair.com 12 9 3
bettingsites.ltd.uk 9 9 0
en.wikipedia.org 9 8 1
www.goal.com 9 5 4
www.telegraph.co.uk 7 7 0
www.betuk.com 7 4 3
mybettingsites.co.uk 6 8 -2
sports.bwin.com 6 7 -1
betgoodwin.co.uk 6 6 0
sport.netbet.co.uk 6 6 0
www.oddsportal.com 6 5 1
extra.bet365.com 6 5 1
betway.com 6 3 3
www.continuitycentral.com 6 New New
www.gamblingcommission.gov.uk 5 8 -3
www.sportinglife.com 5 6 -1
www.williamhill.com 5 6 -1
www.ispo.com 5 5 0
www.gambling.com 5 4 1
www.top100bookmakers.com 5 2 3
www.reddit.com 4 5 -1
uk.trustpilot.com 4 5 -1
www.bestbettingsites.co.uk 4 5 -1
www.livescorebet.com 4 2 2
matchedbettingblog.com 4 1 3
www.panos.org.uk 4 New New
gg.co.uk 3 5 -2
www.sportsgambler.com 3 3 0
bettingsites.co.uk 3 3 0
www.freesupertips.com 3 3 0
www.squawka.com 3 3 0
www.thejockeyclub.co.uk 3 3 0
kalshi.com 3 2 1
onefootball.com 3 2 1
www.talksportbet.com 2 5 -3
www.whichbookie.co.uk 2 4 -2
stake.com 2 3 -1
sports.sportingbet.com 2 3 -1
ggbet.co.uk 2 2 0
shoplocator.williamhill 2 2 0
www.grand-national-guide.co.uk 2 2 0
www.theguardian.com 2 2 0
www.10bet.co.uk 2 2 0
andysbetclub.co.uk 2 2 0
www.bbc.co.uk 2 2 0
promos.paddypower.com 2 2 0
www.politicalbetting.com 2 2 0
www.timeform.com 2 2 0
smarkets.com 2 1 1
www.attheraces.com 2 1 1
news.paddypower.com 2 1 1
cheltenhamfestival.fans 2 New New
www.matchbook.com 1 3 -2
www.soccerbase.com 1 2 -1
www.oddstrader.com 1 2 -1
thesecuritycompany.com 1 2 -1
www.sportytrader.com 1 2 -1
polymarket.com 1 2 -1
www.nbcnews.com 1 2 -1
www.cbssports.com 1 2 -1
www.askgamblers.com 1 1 0
electionbettingodds.com 1 1 0
scores24.live 1 1 0
www.bettingexpert.com 1 1 0
footyaccumulators.com 1 1 0
www.bettingodds.com 1 1 0
footballbettingtips.org 1 1 0
scorebet.et 1 1 0
eurovisionworld.com 1 1 0
www.betconnect.com 1 1 0
www.birmingham.ac.uk 1 1 0
casino.guru 1 1 0
bookiesbonuses.com 1 1 0
www.aceodds.com 1 1 0
www.casino.org 1 1 0
www.virgingames.com 1 1 0
tenngrand.com 1 1 0
www.coral.co.uk 1 1 0
www.dimers.com 1 1 0
bonuscodebets.co.uk 1 1 0
www.esports.net 1 1 0
caanberry.com 1 1 0
www.online-stopwatch.com 1 1 0
www.playngo.com 1 1 0
www.protipster.com 1 1 0
www.golfbettingsystem.co.uk 1 1 0
www.racingtv.com 1 1 0
www.grandnational.org.uk 1 1 0
www.roulettesimulator.net 1 1 0
roulette-simulator.info 1 1 0
games.paddypower.com 1 1 0
wizardofodds.com 1 1 0
www.beatingbetting.co.uk 1 1 0
www.ladbrokes.com 1 1 0
www.life-pilot.co.uk 1 1 0
mrfixitstips.co.uk 1 1 0
roulette77.co.uk 1 1 0
www.top10sportsbettingsites.co.uk 1 1 0
livescoregroup.com 1 1 0
www.247roulette.org 1 1 0
www.compare.bet 1 1 0
bookies.com 1 1 0
esportsbet.io 1 New New
www.bettingapps.co.uk 1 New New
www.amwager.com 1 New New
www.pgatour.com 1 New New
www.arenaracingcompany.co.uk 1 New New
bet.me 1 New New
www.spreadex.com 1 New New
www.theforbesarmshotel.com 1 New New
www.electionanalysis.uk 1 New New
www.betmgm.co.uk 1 New New
casino.netbet.co.uk 1 New New
thedabbler.co.uk 1 New New
www.amazon.co.uk 1 New New
topbet7.com 1 New New
games.netent.com 1 New New
oddsdigger.com 1 New New
games.foxybingo.com 1 New New
www.lottoland.co.uk 1 New New
Show all

Use this data to understand which domains gained or lost ground, and how the search landscape is shifting over time.

Why it pays to stay updated

Sports betting is one of the most competitive search verticals in
iGaming. Our monthly updates let you track who’s building dominance, who’s slipping, and how the market is shifting based on real performance.

Explore other categories

Check out the latest leaderboards
for Online Casino and Bingo,
or browse previous months in our archive.

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