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Sports Betting SEO Power Rankings in December 2025
This monthly snapshot captures the state of SEO rankings for Sports Betting at the beginning of December. It’s based entirely on non-branded, high-intent keywords proven to drive FTDs.
Visibility Rankings for December 2025
Overall winner
Oddschecker
66
Difference from last month
+
-5
BIGGEST GAINER
BetGoodwin
15
Difference from last month
+
13
17
Difference from last month
-34
BIGGEST LOSER
Ladbrokes
DoMAIN
Top 10 kws
last month
Change
| Domain | Top 10 KWs | Last Month | Change |
|---|---|---|---|
| www.oddschecker.com | 66 | 71 | -5 |
| sports.williamhill.com | 60 | 59 | 1 |
| skybet.com | 52 | 57 | -5 |
| www.paddypower.com | 51 | 67 | -16 |
| www.betfred.com | 47 | 40 | 7 |
| www.unibet.co.uk | 32 | 33 | -1 |
| www.betvictor.com | 28 | 20 | 8 |
| www.betfair.com | 27 | 25 | 2 |
| www.racingpost.com | 25 | 27 | -2 |
| www.olbg.com | 24 | 27 | -3 |
| www.boylesports.com | 24 | 21 | 3 |
| www.bet365.com | 22 | 21 | 1 |
| www.freebets.com | 21 | 17 | 4 |
| www.newbettingsites.uk | 21 | 14 | 7 |
| www.bestbettingsites.co.uk | 19 | 8 | 11 |
| www.ladbrokes.com | 17 | 51 | -34 |
| www.grosvenorcasinos.com | 17 | 19 | -2 |
| www.coral.co.uk | 16 | 12 | 4 |
| sport.netbet.co.uk | 16 | 9 | 7 |
| www.888sport.com | 16 | 7 | 9 |
| www.betgoodwin.co.uk | 15 | 2 | 13 |
| www.newbettingoffers.co.uk | 14 | 11 | 3 |
| www.talksportbet.com | 11 | 10 | 1 |
| www.livescorebet.com | 11 | 8 | 3 |
| new-betting-sites-uk.com | 10 | 0 | 10 |
| www.reddit.com | 9 | 12 | -3 |
| www.mrplay.com | 9 | 11 | -2 |
| www.independent.co.uk | 9 | 9 | 0 |
| www.top100bookmakers.com | 9 | 9 | 0 |
| www.betmgm.co.uk | 9 | 7 | 2 |
| 7bet.co.uk | 8 | 6 | 2 |
| matchedbettingblog.com | 8 | 5 | 3 |
| www.londonroadsafetycouncil.uk.net | 8 | 0 | 8 |
| www.sportinglife.com | 7 | 7 | 0 |
| talksport.com | 7 | 7 | 0 |
| www.thejockeyclub.co.uk | 7 | 7 | 0 |
| www.williamhill.com | 7 | 6 | 1 |
| www.betano.co.uk | 6 | 5 | 1 |
| www.sbo.net | 6 | 5 | 1 |
| www.admiralcasino.co.uk | 6 | 5 | 1 |
| www.32red.com | 6 | 4 | 2 |
| promos.skybet.com | 6 | 0 | 6 |
| www.mobilewins.co.uk | 5 | 5 | 0 |
| www.betwwe.com | 5 | 5 | 0 |
| www.ballycasino.co.uk | 5 | 5 | 0 |
| www.equestrianteamgbr.co.uk | 5 | 4 | 1 |
| dragonbet.co.uk | 5 | 3 | 2 |
| smarkets.com | 5 | 1 | 4 |
| www.bwin.com | 4 | 10 | -6 |
| www.transfermarkt.co.uk | 4 | 6 | -2 |
| www.europe-consommateurs.eu | 4 | 5 | -1 |
| polymarket.com | 4 | 4 | 0 |
| www.parimatch.co.uk | 4 | 3 | 1 |
| betting.betfair.com | 4 | 3 | 1 |
| www.mansionbet.com | 4 | 3 | 1 |
| www.partycasino.com | 4 | 3 | 1 |
| www.sportytrader.com | 4 | 2 | 2 |
| www.tiktok.com | 4 | 0 | 4 |
| www.lottoland.co.uk | 4 | 0 | 4 |
| www.bbc.com | 4 | 0 | 4 |
| www.bet442.co.uk | 3 | 8 | -5 |
| bettingsites.co.uk | 3 | 7 | -4 |
| news.bet365.com | 3 | 6 | -3 |
| www.betselect.co.uk | 3 | 4 | -1 |
| tote.co.uk | 3 | 3 | 0 |
| www.gamblingcommission.gov.uk | 3 | 3 | 0 |
| andysbetclub.co.uk | 3 | 2 | 1 |
| gg.co.uk | 3 | 0 | 3 |
| www.betus.com.pa | 2 | 5 | -3 |
| www.betuk.com | 2 | 3 | -1 |
| uk.trustpilot.com | 2 | 2 | 0 |
| promos.paddypower.com | 2 | 2 | 0 |
| insights.betfred.com | 2 | 2 | 0 |
| www.grandnational.org.uk | 2 | 2 | 0 |
| www.virginbet.com | 2 | 2 | 0 |
| www.politicalbetting.com | 2 | 1 | 1 |
| starsports.bet | 2 | 1 | 1 |
| www.bettingodds.com | 2 | 1 | 1 |
| www.squawka.com | 2 | 1 | 1 |
| www.live-darts.com | 2 | 1 | 1 |
| ggbet.co.uk | 2 | 1 | 1 |
| en.wikipedia.org | 2 | 1 | 1 |
| www.10bet.co.uk | 2 | 1 | 1 |
| www.grandnational.fans | 2 | 1 | 1 |
| betting.bet | 2 | 1 | 1 |
| onefootball.com | 2 | 1 | 1 |
| www.grand-national-guide.co.uk | 2 | 1 | 1 |
| www.transfermarkt.com | 2 | 1 | 1 |
| getsbk.com | 2 | 1 | 1 |
| www.toffeeweb.com | 2 | 0 | 2 |
| betting-apps.org.uk | 2 | 0 | 2 |
| www.durhamccc.co.uk | 2 | 0 | 2 |
| motivateeast.co.uk | 2 | 0 | 2 |
| www.bbc.co.uk | 1 | 6 | -5 |
| www.gambling.com | 1 | 4 | -3 |
| betway.com | 1 | 4 | -3 |
| www.goal.com | 1 | 3 | -2 |
| www.horseracing.net | 1 | 2 | -1 |
| walkingfootballworld.com | 1 | 2 | -1 |
| www.pokerstars.uk | 1 | 1 | 0 |
| www.sportingbet.com | 1 | 1 | 0 |
| www.bettingjobs.com | 1 | 1 | 0 |
| www.racingtv.com | 1 | 1 | 0 |
| casino.netbet.co.uk | 1 | 1 | 0 |
| www.sportsgambler.com | 1 | 1 | 0 |
| footyaccumulators.com | 1 | 1 | 0 |
| www.aceodds.com | 1 | 1 | 0 |
| gamequitters.com | 1 | 1 | 0 |
| www.protipster.com | 1 | 1 | 0 |
| extra.bet365.com | 1 | 1 | 0 |
| tenngrand.com | 1 | 1 | 0 |
| registers.gamblingcommission.gov.uk | 1 | 1 | 0 |
| thunderpick.io | 1 | 1 | 0 |
| news.paddypower.com | 1 | 1 | 0 |
| mrfixitstips.co.uk | 1 | 1 | 0 |
| play.google.com | 1 | 1 | 0 |
| mrq.com | 1 | 1 | 0 |
| www.mightytips.com | 1 | 1 | 0 |
| bresbet.com | 1 | 1 | 0 |
| kalshi.com | 1 | 1 | 0 |
| www.freesupertips.com | 1 | 1 | 0 |
| livescoregroup.com | 1 | 1 | 0 |
| www.oddsmonkey.com | 1 | 1 | 0 |
| olympicanalysis.org | 1 | 1 | 0 |
| bookiesbonuses.com | 1 | 1 | 0 |
| www.midnite.com | 1 | 1 | 0 |
| betcity.co.uk | 1 | 0 | 1 |
| casino.betfair.com | 1 | 0 | 1 |
| www.investopedia.com | 1 | 0 | 1 |
| royaloakcollingham.co.uk | 1 | 0 | 1 |
| www.kickoff.co.uk | 1 | 0 | 1 |
| www.attheraces.com | 1 | 0 | 1 |
| cheltenhamfestival.fans | 1 | 0 | 1 |
| northwoodbroom.cn.com | 1 | 0 | 1 |
| electionbettingodds.com | 1 | 0 | 1 |
| www.playojo.com | 1 | 0 | 1 |
| topbet7.com | 1 | 0 | 1 |
| www.soccerbase.com | 1 | 0 | 1 |
| stake.com | 1 | 0 | 1 |
| www.sportingindex.com | 1 | 0 | 1 |
| golfodds.com | 1 | 0 | 1 |
| www.sportsbet.com.au | 1 | 0 | 1 |
| www.sportus.com | 1 | 0 | 1 |
| www.tennisexplorer.com | 1 | 0 | 1 |
| www.thetransferflow.com | 1 | 0 | 1 |
| www.oddsportal.com | 1 | 0 | 1 |
| news.williamhill.com | 1 | 0 | 1 |
| www.olympics.com | 1 | 0 | 1 |
| www.golfbettingsystem.co.uk | 1 | 0 | 1 |
| timeformezze.co.uk | 1 | 0 | 1 |
| www.matchbook.com | 1 | 0 | 1 |
| www.betting.co.uk | 1 | 0 | 1 |
Show all
Use this data to understand which domains gained or lost ground, and how the search landscape is shifting over time.
Why it pays to stay updated
Sports betting is one of the most competitive search verticals in iGaming. Our monthly updates let you track who’s building dominance, who’s slipping, and how the market is shifting based on real performance.
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