Sports Betting SEO Power Rankings in August 2025

This monthly snapshot captures the state of SEO rankings for Sports Betting at the beginning of August. It’s based entirely on non-branded, high-intent keywords proven to drive FTDs.

Visibility Rankings for August 2025

Overall winner

Paddy Power

81
Difference from last month
+
6

BIGGEST GAINER

Unibet

27
Difference from last month
+
19
25
Difference from last month
-31

BIGGEST LOSER

Ladbrokes

DoMAIN

Top 10 kws

last month

Change

DomainTop 10 KWsLast MonthChange
www.paddypower.com81756
www.oddschecker.com74713
sports.williamhill.com6776-9
*.skybet.com544212
www.betfred.com41401
www.olbg.com3748-11
www.racingpost.com3034-4
www.betfair.com2931-2
www.unibet.co.uk27819
*.ladbrokes.com2556-31
www.telegraph.co.uk23158
www.betvictor.com2123-2
doughnutofficial.co.uk2127-6
*.coral.co.uk1922-3
www.888sport.com18108
www.freebets.com1824-6
www.boylesports.com1826-8
www.newbettingsites.uk1719-2
www.bet365.com16133
www.newbettingoffers.co.uk13121
www.transfermarkt.com13130
gg.co.uk1248
sport.netbet.co.uk1275
mybettingsites.co.uk1147
talksport.com1113-2
www.independent.co.uk1116-5
www.mentoruk.org.uk8NewNew
www.bwin.com8NewNew
www.bestbettingsites.co.uk844
www.bet442.co.uk812-4
www.talksportbet.com734
www.gamblingcommission.gov.uk752
betgoodwin.co.uk78-1
www.thejockeyclub.co.uk642
www.top100bookmakers.com651
www.sportinglife.com660
www.williamhill.com67-1
smarkets.com514
en.wikipedia.org57-2
www.gambling.com510-5
betting.betfair.com510-5
betway.com511-6
m.skybet.com4NewNew
www.parimatch.co.uk413
bettingsites.co.uk422
www.freesupertips.com422
www.squawka.com431
www.reddit.com440
onefootball.com440
starsports.bet3NewNew
polymarket.com312
www.32red.com312
www.livescorebet.com330
uk.trustpilot.com330
www.sbo.net2NewNew
www.ballycasino.co.uk2NewNew
www.mansionbet.com2NewNew
www.mightytips.com2NewNew
promos.skybet.com2NewNew
www.virginbet.com2NewNew
www.equestrianteamgbr.co.uk2NewNew
www.bettingapps.co.uk2NewNew
livescoregroup.com211
tote.co.uk211
www.grandnational.org.uk211
play.google.com211
www.betdaq.com211
www.top10sportsbettingsites.co.uk211
www.golfbettingsystem.co.uk211
ggbet.co.uk211
www.betmgm.co.uk211
www.10bet.co.uk220
www.cbssports.com220
www.sportytrader.com220
shoplocator.williamhill220
www.politicalbetting.com220
promos.paddypower.com220
www.theguardian.com220
andysbetclub.co.uk220
www.bbc.co.uk23-1
kalshi.com24-2
extra.bet365.com25-3
www.ispo.com26-4
www.bettingtips.today1NewNew
bookiesbonuses.com1NewNew
www.admiralcasino.co.uk1NewNew
esportsbet.io1NewNew
www.compare.bet1NewNew
help.smarkets.com1NewNew
www.footitalia.com1NewNew
insights.betfred.com1NewNew
planetsportbet.com1NewNew
find-and-update.company-information.service.gov.uk1NewNew
bet.me1NewNew
www.spreadex.com1NewNew
lastwordonsports.com1NewNew
www.tennisexplorer.com1NewNew
www.gamstop.co.uk1NewNew
www.thewinnersenclosure.com1NewNew
www.grandnational.fans1NewNew
tennisinsight.com1NewNew
www.arenaracingcompany.co.uk1NewNew
www.greatbritishracing.com1NewNew
thunderpick.io1NewNew
baq.continuitycentral.com1NewNew
legalbet.uk1NewNew
uk.continuitycentral.com1NewNew
betsapi.com1NewNew
www.joejennings.co.uk1NewNew
dragonbet.co.uk1NewNew
www.sportsboom.co.uk1NewNew
www.legalsportsreport.com1NewNew
www.live-darts.com1NewNew
gamequitters.com1NewNew
www.livescore.com1NewNew
www.youtube.com1NewNew
www1.politicalbetting.com1NewNew
matchedbets.com1NewNew
www.thetransferflow.com1NewNew
www.bettingsites.uk.com1NewNew
www.midnite.com1NewNew
www.betwwe.com1NewNew
www.wagertalk.com1NewNew
www.britishracecourses.org1NewNew
www.actionnetwork.com1NewNew
7bet.co.uk1NewNew
www.skysports.com110
mrfixitstips.co.uk110
registers.gamblingcommission.gov.uk110
casino.netbet.co.uk110
www.cheltenhambettingoffers.com110
golfodds.com110
www.bettingodds.com110
www.electionanalysis.uk110
www.virgingames.com110
www.beatingbetting.co.uk110
tenngrand.com110
games.foxybingo.com110
games.paddypower.com110
www.horseracing.net110
www.protipster.com110
www.racingtv.com110
www.soccerbase.com110
www.matchbook.com110
www.aceodds.com110
www.nbcnews.com110
www.bettingexpert.com110
www.sportsgambler.com12-1
stake.com12-1
www.attheraces.com12-1
footyaccumulators.com12-1
electionbettingodds.com12-1
matchedbettingblog.com14-3
www.betuk.com14-3
www.oddsportal.com16-5
Show all

Use this data to understand which domains gained or lost ground, and how the search landscape is shifting over time.

Why it pays to stay updated

Sports betting is one of the most competitive search verticals in
iGaming. Our monthly updates let you track who’s building dominance, who’s slipping, and how the market is shifting based on real performance.

Explore other categories

Check out the latest leaderboards
for Online Casino and Bingo,
or browse previous months in our archive.

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